The challenge with established video platforms such as YouTube, Facebook, Instagram and Vine is that they are socially, rather than business focussed and typically they raise revenue via advertising and click-thrus. None of this matters if you are posting a video of a fluffy cat, but if you are trying to promote your organisation, a product or service it does. For example, if you search for 'red bull energy drink' on YouTube GB the first 10 pages don't actually have any official Red Bull videos displayed. What you do see are amateur reviews, comparative tests, negative comments, competitor adverts, even 'Make your own Red Bull' recipes! By using ZiMovi to promote your video content you keep control of what is shown, who is viewing it, where they are viewing it and on what device and how much of the video they watch.