Use SMS Messaging to:

• Accessible – reach users wherever they are with their mobile phone in hand
• Shareable – the message can be forwarded on to others, with all share history available within the ZiMovi central dashboard analytics panel
• Receive anywhere – no internet access required to receive, text messages can still be received and the link saved for when internet is available
• Personalised – send directly to the recipient in person
• High impact – open, response and conversion rates from an SMS are higher than other forms of communication for certain demographics, which could be your target audience
• Instant access – no need to download an app as you would with QR codes and other forms of messaging

SMS Keywords are used primarily for inbound marketing, inviting a user to text a pre-registered keyword into a five digit short-code number in exchange for a service, often to enter a competition, register a vote or to receive further information. The keyword may be the name of a company, brand, event or similar, but is nearly always associated with the video message.

For example, we use 64446 ZIMOVI to guide people to our corporate video and presentation. The video iframe is embedded into the vSMS design so when people click on the URL sent as a response to them texting 64446 ZIMOVI, they will play the video and have access to any other vSMS features that have been included in the vSMS design. Direct SMS messages can be up to 160 characters, if your message is longer we can join multiple SMS messages together.

Use SMS Messaging for:

• Approvals – send a video directly to an individual for approval to publish
• Press/PR – send directly to a journalist/publication for their attention/use
• Sales – send video of a product directly to a prospective buyer
• Marketing – Grow your audience and strengthen your brand
• Networking – Instantly share company information when meeting a prospect
• Keyword Marketing: Receiving SMS

Use Sms Keywords to:

• Build rich customer profiles – customers texting into your shortcode give you their mobile number and IP address which you can add to a customer profile
• Viral – easy to share and grow, increase reach and collect all analytics in the ZiMovi platform
• Memorable – choosing an easily related and memorable keyword allows your audience to remember how to reach your content easily
• Build your brand – make your keyword related to your brand or mission to improve brand association
• Create a digital business card – ideal business card replacement or addition. Avoid the risk of your business card being lost by distributing your contact information via a short code

ZiMovi is able to register keywords for Channel owners to use alongside / within their video messages. Texts sent into the keyword will cost users their standard network rate and you’ll receive an instant email notification as soon as anyone texts into the keyword, containing their message, mobile number and time and date stamp.

Use SMS Keywords For

• Retail/POS/Websites – display shortcode/keyword in store / online
• Events/presentations – use keywords to register guests and gather attendee details
• Competitions – enter by texting into a keyword
• Voting – gather votes by keyword options
• Advertising – add a keyword to an advert and encourage viewers to text in
• Donation – Text in to donate