VIDEO OPTIMISATION
AUTOMATICALLY GENERATE OPTIMISED VIDEO CONTENT TO ENHANCE ONLINE SEARCH
Search Engine Optimisation (SEO) is the name given to the process of aiming to improve a website’s organic ranking position within a Search Engine, such as Google or Bing, with the aim to appear higher in the rankings for relevant search terms.
Video Optimisation improves the generic ranking for the page that a videos sit on, increasing click conversion rate (the analytical figure given to the number of sales conversions derived from the originating link) and organically improving your website’s SEO enabling you to stay ahead of competitors.
Search Engines use spiders/crawlers/bots to automatically build an Index summary of a website created from its’ text-based content. A standard .mp4 video file cannot be ‘viewed’ by these crawlers as they index content on the internet. These crawlers can only read the textual content associated with the file, typically this might include the file name, creation date, owner and size so it is in vital to create readable content associated to your video.
BENEFITS
The benefits of this feature include:
FEATURE OVERVIEW
Our video optimisation is automated, so no manual editing of the HTML page is required.
We use the details you enter within the Video Edit form to optimise the meta data in our auto-generated
structured data file.
Try and include as much relevant textual information as possible, with a specific focus on the following fields:
The structured data file includes:
Free platforms only offer search engines an mp4 file and your url which have poor SEO value.
USE CASES
Use this feature to:
TOP TIPS
Try and include as much relevant textual information as possible, with a specific focus on the following fields:
The Video Optimisation feature is included in these ZiMovi subscriptions.
Our start package is great for finding your feet with video or if you have little content at this stage.
A few more bells and whistles for those who want to implement video into their business strategy or have more content available or planned.
03 / Accelerate
For those video whizz’s who can take full advantage of all the amazing tools ZiMovi has to offer. Plenty of room to upload content and have access to our suite of video functions.
04 / Amplify
A great option for high content, high usage folk. Lots of user and upload options available here plus all the great ZiMovi functions to amplify your video content.
Still curious? For the latest on ZiMovi’s Video SEO refer to the detailed description on the ZiMovi website here.