VIDEO OPTIMISATION

AUTOMATICALLY GENERATE OPTIMISED VIDEO CONTENT TO ENHANCE ONLINE SEARCH

Search Engine Optimisation (SEO) is the name given to the process of aiming to improve a website’s organic ranking position within a Search Engine, such as Google or Bing, with the aim to appear higher in the rankings for relevant search terms.

Video Optimisation improves the generic ranking for the page that a videos sit on, increasing click conversion rate (the analytical figure given to the number of sales conversions derived from the originating link) and organically improving your website’s SEO enabling you to stay ahead of competitors.

Search Engines use spiders/crawlers/bots to automatically build an Index summary of a website created from its’ text-based content. A standard .mp4 video file cannot be ‘viewed’ by these crawlers as they index content on the internet. These crawlers can only read the textual content associated with the file, typically this might include the file name, creation date, owner and size so it is in vital to create readable content associated to your video.

BENEFITS

The benefits of this feature include:

  • No developer resource needed – our automated SEO processes do not require any website developer coding resource
  • Best practice file format – ZiMovi uses iframe embedding, which is viewed as the best method for video upload for HTML5 over an mp4 or equivalent file type
  • Crawler friendly web content – our publishing process automatically creates a structured data file allowing crawlers to find and index your video content
  • Improved Search engine Results Page (SERP) ranking – good quality video and the above automation can contribute to you moving up the search pages
  • Priority over YouTube videos – our advanced SEO features increase the chances of your ZiMovi hosted videos displaying higher up in search results than videos hosted within YouTube
  • Add Transcript files – this is a subtitle or closed captioning file (.vtt format) that contains a textual description of the video with a time code stamp. This enables the search crawler to fully understand the content of the video and has a positive impact on optimisation. If the video is professionally produced ask the production company for a copy of the script and convert it to .vtt format.
  •  Multiple language subtitles – reach international audiences  , in their language and allow native search engines to crawl search terms in these languages. Other platforms do not offer this feature.

FEATURE OVERVIEW

Our video optimisation is automated, so no manual editing of the HTML page is required.
We use the details you enter within the Video Edit form to optimise the meta data in our auto-generated
structured data file.

Try and include as much relevant textual information as possible, with a specific focus on the following fields:

  •  Title – the one-line overview of your video. Google truncates the title to 70 characters so keep it below this for maximum SEO impact and increased chance of a click-through
  • Description – a text box that allows you to enter a full textual description of your video. This can include URLs to other locations
    and keywords
  • Tags – meta data used to group videos or associate them with a Twitter hashtag

The structured data file includes:

  • Title – Video title (defined by you)
  • Description – Video Description (defined by you)
  • Transcript – Text version of the script/spoken content
  • Comments – Top comments on your video (optional)
  • Tags – Video Tags (defined by you)
  • Duration – Video length
  • Upload date – Date of video upload
  • Subtitles – Multiple language (defined by you)

Free platforms only offer search engines an mp4 file and your url which have poor SEO value.

USE CASES

Use this feature to:

  • Encourage comments – if comments are enabled we include the top comments that have been posted in the HTML page. Encouraging comments has SEO benefits as search engines value human interaction and add page rank value to videos with commentary engagement
  • Upload a vtt format subtitle file – WebbVTT subtitles make videos friendlier to the search crawlers. If you don’t have one you can use a text editor to create one, even if you only include a few lines of text
  • Link your ZiMovi channel to your website – search engines like associated video content with web pages. Including quality and relevant link-backs to your website increases your quality score pushing you up the page rankings
  • Auto-sync your videos to YouTube and Facebook – actively encourage viewers to share the video on their own social networks. You can also share your videos directly to YouTube and Facebook direct from your ZiMovi account.
  • Enable commenting – encourage viewers to post comments. ZiMovi comments are automatically socially moderated by Crisp Thinking so you don’t have to worry about profanity, racist and other unsavoury comments being associated with your videos
  • Increased channel SEO – as well as individual video optimisation we also provide channel SEO by generating and submitting a video site map to the search engines and creating json-ld mark-ups on the video pages.

TOP TIPS

Try and include as much relevant textual information as possible, with a specific focus on the following fields:

  • Title – the one-line overview of your video. Google truncates the title to 70 characters so keep it below this for maximum SEO impact and increased chance of a click-through
  • Description – a text box that allows you to enter a full textual description of your video. This can include URLs to other locations and keywords
  • Tags – meta data used to group videos or associate
    them with a Twitter hashtag

The Video Optimisation feature is included in these ZiMovi subscriptions.

01 / Start

Our start package is great for finding your feet with video or if you have little content at this stage.

02 / Grow

A few more bells and whistles for those who want to implement video into their business strategy or have more content available or planned.

03 / Accelerate

For those video whizz’s who can take full advantage of all the amazing tools ZiMovi has to offer. Plenty of room to upload content and have access to our suite of video functions.

04 / Amplify

A great option for high content, high usage folk. Lots of user and upload options available here plus all the great ZiMovi functions to amplify your video content.

Still curious? For the latest on ZiMovi’s Video SEO refer to the detailed description on the ZiMovi website here.

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