VSTREAMS: VCODE® FOR VIDEO
SHARE AND INTERACT WITH VIDEO IN AN INSTANT USING SCAN TO PLAY OR EMBEDDED IN THE ACTUAL VIDEO
VStreams provides users with the ability to use both a VCode® and a ZiMovi hosted video together to allow users to share and interact with videos in an instant. This combination provides you with not only an efficient video engagement tool with customer start to finish real-time analytics, but also the ability to provide a closed loop viewer authentication process, ensuring your videos are always reaching the right audience. VCode® end-points can always be changed in real-time, from within the ZiMovi portal, allowing you to never have to refresh advertising material and allowing you to respond to real-time trends and interactions.
Within a Video
By adding a VCode® as a call to action (CTA) or as a watermark to a video hosted by ZiMovi, viewers can then either scan using their device and VCode® app or tap if watching on their device, to view and interact with the content.
Video owners can tailor the response of the CTA depending on whether they have scanned that code before, their location, the date, day or time of the scan. Video owners can chose to display further videos, images, initiate a phone call or add action buttons such as buy or order now redirecting users to an external URL of payment gateway. All a user requires is to have the VCode® app open on their device.
External to a Video
A user can scan a VCode® anywhere to instantly access a video hosted on ZiMovi. Add a VCode® to your promotions, event activity, merchandise and instruct a user to scan to access a video. With ZiMovi hosted videos you can overlay interactive CTAs to engage with your viewer whilst measuring the full customer journey analytics starting from the initial scan through to views and interactions. As all ZiMovi hosted videos fully supports all video formats including 360 and VR, you can direct users to your branded channel, dedicated video page or embed videos directly into your website, ensuring your user has an efficient and seamless viewing experience.
A VCode® CTA or Watermark enables you to:
All analytics generated within the platforms are confidential. All viewer data belongs to the channel owner and will not be shared with any third parties.
There are a number of ways you can use a VCode® to quickly share information and ZiMovi features with your users. All functionality can be found within the ZiMovi platform where you will be directed to the correct page for set up. The following VCode® uses are listed within the ZiMovi platform:
You can generate a VCode® to appear anywhere (merchandise, print materials, documents, etc) which, when scanned, link back to the above options. With these functions you will have access to both VCode® and ZiMovi analytics providing full reporting on your viewers end to end customer journey.
With VStreams, ZiMovi channel owners can integrate a VCode® at multiple point(s) within a video enabling the viewer to scan or click for a further information or if needed to redirect to an external URL. The use of a VCode® enables the video owner to both authenticate a viewer (based on any VCode® viewer permissions settings) and to capture the scanners details to understand their audience.
This enables the video owner to create a specific interaction with the viewer in a number of different ways as determined by the VCode® configuration.
VStreams can be used in several situations including:
The VCode® scanner can be branded and personalised.
The VCode® feature is an add on to your ZiMovi channel. VCode®s are purchased on credit basis through the ZiMovi platform.
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